Step 01Week 1
Design the study
Objectives and methodology defined before fieldwork begins.
You get
Research brief, hypotheses and methodology
04 / 05Typical timeline · 3–5 weeks per study
Research Solution
Know your customer before you bet your budget.
Specialised market research blending qualitative and quantitative methods. We connect insights directly to strategy and execution — no ivory-tower decks.
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- Studies delivered
- 0K+
- Consumers surveyed
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- Cities in our field network
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- Fastest kickoff-to-report
What's included
Everything under Research Solution.
3 specialist services, one team. Take a single service or combine them into a complete program.
- Qualitative research
- Quantitative research
- Consumer insight reports
- Competitive analysis
How it works
From first call to launch, in 4 moves.
Step 02Weeks 2–3
Fieldwork
Qualitative and quantitative data collection, managed end-to-end.
You get
Interviews, focus groups and survey fieldwork
Step 03Week 4
Analyze
Synthesis of findings into patterns that actually inform decisions.
You get
Synthesis, segmentation and pattern analysis
Step 04Week 5
Report
A findings deck built for action, not just for the archive.
You get
Findings deck, personas and action workshop
Who it's for
Made for teams at a turning point.
01Teams making product or launch decisions on assumptions
02Brands entering a new market or demographic
03Anyone validating an idea before spending on it
04Marketing and product teams that don't agree on the customer
Why Branding Crown
01
Decisions, not decks
Every study starts with the decision it must inform and ends with a clear recommendation.
02
Qual meets quant
Interviews find the why; surveys prove it at scale. We layer both by default.
03
Straight into strategy
Our brand and media teams use the same insights, so findings become campaigns fast.
Proof
Work that moved the numbers.
Our Research Solution toolkit
In-depth interviewsFocus groupsOnline surveysConjoint analysisSegmentationUsage & attitude studiesSocial listeningRetail auditsQualtricsSPSSIn-depth interviewsFocus groupsOnline surveysConjoint analysisSegmentationUsage & attitude studiesSocial listeningRetail auditsQualtricsSPSS
The study killed a product line we were about to spend a fortune on — and pointed us to the one customers actually wanted. It paid for itself ten times over.
Ways to work with us
Start small or go all in.
Pulse Check
2–3 weeks
A fast answer to one sharp question.
- Focused survey or interviews
- Topline findings
- Recommendation memo
Insight Study
Most chosen3–5 weeks
Qualitative and quantitative, layered.
- Everything in Pulse
- Mixed-method fieldwork
- Personas & journeys
- Action workshop
Tracking Program
Quarterly
Brand health and market shifts over time.
- Brand health tracker
- Competitor monitoring
- Quarterly reviews
FAQ
Questions, answered.
Anything else on your mind? Talk to a Research specialist directly.
Ask us anythingQualitative or quantitative — which do we need?+
Usually both, layered — qualitative surfaces the 'why,' quantitative validates it at scale. We recommend a mix based on your question.
How long does a research study take?+
A focused study runs 3–5 weeks from kickoff to report; larger multi-market studies take longer.
Can findings feed directly into a campaign brief?+
Yes — that's the intended workflow. Research and Brand/Media teams work from the same insight deck.
How do you recruit respondents?+
Through a vetted panel and field network across metros and tier-2 cities, with screening matched to your target audience.
Is our data kept confidential?+
Yes — studies run under NDA and respondent data is anonymised and handled to data-protection standards.
Ready to see Research Solution in action?
Book a free 30-minute strategy call. You'll leave with a clear view of what to do first — whether you work with us or not.