Step 01Week 1
Design the study
Objectives and methodology defined before fieldwork begins.
You get
Research brief, hypotheses and methodology
Service 03 / 03Typical timeline · 2–4 weeks
Competitive Analysis
See the whole board — and the gaps nobody else has claimed.
A clear-eyed view of the competitive landscape — positioning, pricing, and messaging gaps you can exploit.
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- Studies delivered
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- Consumers surveyed
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- Cities in our field network
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- Fastest kickoff-to-report
Figures across Research Solution
Sound familiar?
You need competitive analysis if…
Know exactly where you stand. Here's when teams usually call us.
01
A new competitor is taking share and you don't know why
02
Your pricing is set by gut feel rather than benchmarks
03
Every brand in your category sounds the same
What's included
4 deliverables. Zero guesswork.
Scoped upfront, reviewed with you at every milestone, and yours to keep.
Competitor audit
Offers, channels, messaging, reviews and spend signals for your key competitors.
Positioning map
A visual map of where each brand sits — and the space that's still open.
Pricing benchmarks
Price and value comparisons across products, tiers and channels.
Gap analysis
Concrete gaps in positioning, product and messaging you can act on.
How it works
How Competitive Analysis runs, in 4 moves.
Step 02Weeks 2–3
Fieldwork
Qualitative and quantitative data collection, managed end-to-end.
You get
Interviews, focus groups and survey fieldwork
Step 03Week 4
Analyze
Synthesis of findings into patterns that actually inform decisions.
You get
Synthesis, segmentation and pattern analysis
Step 04Week 5
Report
A findings deck built for action, not just for the archive.
You get
Findings deck, personas and action workshop
What changes
The results you're buying.
A sharper position
Find and claim a difference competitors can't easily copy.
Confident pricing
Price with benchmarks, not guesswork.
Early warning
Spot competitor moves before they show up in your numbers.
Tools & methods we use
Ad librariesSimilarWebReview miningPrice trackingSemrushMystery shoppingAd librariesSimilarWebReview miningPrice trackingSemrushMystery shopping
Proof
Research Solution work in the wild.
How many competitors do you cover?+
Typically five to eight in depth, plus a lighter scan of emerging players in the category.
Can this be ongoing?+
Yes — many clients add a quarterly update to keep the landscape current.
Qualitative or quantitative — which do we need?+
Usually both, layered — qualitative surfaces the 'why,' quantitative validates it at scale. We recommend a mix based on your question.
How long does a research study take?+
A focused study runs 3–5 weeks from kickoff to report; larger multi-market studies take longer.
Can findings feed directly into a campaign brief?+
Yes — that's the intended workflow. Research and Brand/Media teams work from the same insight deck.
Ready to talk about competitive analysis?
Book a free 30-minute strategy call. You'll leave with a clear view of what to do first — whether you work with us or not.