Step 01Week 1
Design the study
Objectives and methodology defined before fieldwork begins.
You get
Research brief, hypotheses and methodology
Service 02 / 03Typical timeline · 3–5 weeks
Consumer Insights
Know your customer well enough to predict what they'll do next.
Deep consumer understanding that informs positioning, messaging, and product decisions.
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- Studies delivered
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- Consumers surveyed
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- Cities in our field network
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- Fastest kickoff-to-report
Figures across Research Solution
Sound familiar?
You need consumer insights if…
Understand who you're really talking to. Here's when teams usually call us.
01
Your personas are guesses that nobody actually uses
02
Messaging tests keep failing for reasons you can't explain
03
You're entering a new demographic you don't know well
What's included
4 deliverables. Zero guesswork.
Scoped upfront, reviewed with you at every milestone, and yours to keep.
Persona development
Evidence-based profiles of motivations, barriers and buying triggers.
Journey mapping
Every step from first need to repeat purchase, with the moments that matter.
Insight reports
Clear, actionable insight statements your teams can brief from.
Opportunity areas
Ranked opportunities for product, messaging and experience improvements.
How it works
How Consumer Insights runs, in 4 moves.
Step 02Weeks 2–3
Fieldwork
Qualitative and quantitative data collection, managed end-to-end.
You get
Interviews, focus groups and survey fieldwork
Step 03Week 4
Analyze
Synthesis of findings into patterns that actually inform decisions.
You get
Synthesis, segmentation and pattern analysis
Step 04Week 5
Report
A findings deck built for action, not just for the archive.
You get
Findings deck, personas and action workshop
What changes
The results you're buying.
Messaging that lands
Copy and creative built on the language customers actually use.
Better products
Unmet needs and friction points feed straight into the roadmap.
One shared customer
Marketing, sales and product work from the same understanding.
Tools & methods we use
Ethnographic interviewsDiary studiesSocial listeningJourney mappingJobs-to-be-doneDovetailEthnographic interviewsDiary studiesSocial listeningJourney mappingJobs-to-be-doneDovetail
Proof
Research Solution work in the wild.
How is this different from market research?+
Market research answers specific questions; consumer insights builds a deep, reusable understanding of who your customer is and why they act.
Can we use our existing data?+
Yes — CRM, reviews, support tickets and past research are analysed first so fieldwork focuses on the gaps.
Qualitative or quantitative — which do we need?+
Usually both, layered — qualitative surfaces the 'why,' quantitative validates it at scale. We recommend a mix based on your question.
How long does a research study take?+
A focused study runs 3–5 weeks from kickoff to report; larger multi-market studies take longer.
Can findings feed directly into a campaign brief?+
Yes — that's the intended workflow. Research and Brand/Media teams work from the same insight deck.
Ready to talk about consumer insights?
Book a free 30-minute strategy call. You'll leave with a clear view of what to do first — whether you work with us or not.