Step 01Week 1
Full-funnel channel audit
Tracking, attribution and account structure audited across Meta, Google and marketplace ads.
You get
Channel audit and fixed tracking
Case 02 / 10Media Solution
Dhampur Green
Performance media that grew demand without outrunning revenue.
4.1× ROAS across Meta & Google in a single quarter.
- Industry
- Sustainability
- Year
- 2024
- Timeline
- 1 quarter
- Team
- 5 specialists
- 0×
- ROAS in one quarter
- 0%
- Drop in cost per lead
- 0+
- Creatives tested
- 0
- Weekly revenue reviews
The brief
What we were up against.
Needed to grow qualified demand across channels without media spend outpacing actual revenue impact.
Performance MediaPan-India
Goals
01
Tie every rupee of spend to qualified leads and revenue
02
Stop creative fatigue from eroding click-through
03
Leave the internal team able to run the engine alone
Our approach
4 moves from brief to launch.
Step 02Week 2
Media mix and budget reallocation toward highest-intent channels
Budget pulled from broad awareness and pushed toward high-intent search and retargeting.
You get
Media plan with KPI targets
Step 03Weeks 3–12
Creative testing program to keep click-through from decaying
A rolling test matrix of hooks, formats and offers, refreshed every fortnight.
You get
140+ creative variants
Step 04Every week
Weekly reporting tied to revenue, not just clicks
Weekly reports built around cost per sale and contribution margin, not clicks.
You get
Revenue dashboard and handover playbook
The shift
Before us. After us.
ROAS
Before
1.3×
After
4.1×
Cost per lead
Before
Rising month on month
After
Down 62%
Reporting
Before
Impressions and CTR
After
Revenue and margin
Key insight
The cheapest lead was the most expensive one.
Low-cost leads from broad audiences almost never converted. Paying more per lead in high-intent search cut the true cost per sale in half.
The outcome
Built a repeatable media operating rhythm the internal team could run independently after handover.
- 4.1×
- ROAS in one quarter
- 62%
- Drop in cost per lead
The win wasn't a clever ad. It was a weekly habit of moving money toward whatever was working that week.
What we delivered
Channel auditTracking setupMedia planCreative test matrixRevenue dashboardHandover playbookChannel auditTracking setupMedia planCreative test matrixRevenue dashboardHandover playbook
More work
Keep exploring.
Next project · Construction
Dr. FixitA hero film and cutdowns seen 38M+ times across OTT & social.
Want work like this for your brand?
Book a Free Strategy Call