Step 01Weeks 1–2
Full-funnel paid media audit
Funnel audit across search, Meta and YouTube to find where money leaked.
You get
Funnel audit and quick wins
Case 09 / 10Media Solution
Verve Sportswear
Scaling acquisition past early adopters, margin intact.
Full-funnel paid media across search and social, scaling acquisition without sacrificing margin.
- Industry
- Apparel
- Year
- 2024
- Timeline
- 6 months
- Team
- 5 specialists
- 0×
- Spend scaled
- 0%
- Rise in acquisition cost
- 0×
- Creative volume
- 0
- Test cycles run
The brief
What we were up against.
Acquisition costs were climbing faster than revenue as the brand tried to scale past its early adopter base.
Performance MarketingPaid SocialIndia & UAE
Goals
01
Scale spend without CAC climbing with it
02
Find audiences beyond the early fan base
03
Build a testing rhythm that compounds
Our approach
4 moves from brief to launch.
Step 02Weeks 2–8
Creative volume increase across search and social
Creative output tripled with athlete UGC, product demos and offer-led ads.
You get
3× creative volume
Step 03Weeks 4–10
Audience and budget reallocation toward efficient channels
Budgets and audiences rebalanced toward efficient prospecting segments.
You get
Reallocated media plan
Step 04Ongoing
Ongoing testing cadence
Weekly test cycles on hooks, audiences and landing pages.
You get
26 test cycles and learnings log
The shift
Before us. After us.
Monthly spend
Before
Capped by rising CAC
After
2.8× higher
Acquisition cost
Before
Climbing
After
Held steady
Creative refresh
Before
Monthly
After
Weekly
Key insight
Creative is the new targeting.
Broad audiences with specific creative outperformed narrow targeting. Different hooks found different buyers on their own.
The outcome
Scaled spend while holding acquisition cost steady instead of letting it climb.
We stopped trying to find the audience and let the creative do it. Spend almost tripled and CAC didn't move.
What we delivered
Funnel auditPaid searchPaid socialUGC productionLanding page testsLearnings logFunnel auditPaid searchPaid socialUGC productionLanding page testsLearnings log
More work
Keep exploring.
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Kaleidoscope ToysA batch product-photography and social content system built for a fast-moving seasonal catalog.
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