Step 01Weeks 1–2
Audience and influencer-tier research
Social listening and audience research to map which creators younger buyers trust.
You get
Audience map and creator tiers
Case 04 / 10Media Solution
MIA by Tanishq
A younger audience, won without diluting a premium name.
A 40-creator cohort that drove the brand's strongest Diwali week yet.
- Industry
- Jewelry
- Year
- 2025
- Timeline
- 8 weeks
- Team
- 6 specialists
- 0
- Creators in the cohort
- 0M+
- Campaign reach
- 0%
- Avg. engagement rate
- 0%
- Positive sentiment
The brief
What we were up against.
Needed to reach a younger audience without diluting the parent brand's premium positioning.
InfluencerSocial12 cities
Goals
01
Reach first-time jewellery buyers in their twenties
02
Keep every piece of content on-brand for a premium parent
03
Turn a festive burst into an always-on channel
Our approach
4 moves from brief to launch.
Step 02Weeks 2–3
Influencer sourcing and vetting against brand fit
Creators vetted for brand fit, audience quality and past brand-safety record.
You get
Shortlist of 40 creators
Step 03Weeks 3–5
Campaign creative direction and content calendar
Creative direction, styling guides and a content calendar timed to Diwali week.
You get
Creator briefs and calendar
Step 04Weeks 5–8
Performance tracking across reach, engagement, and sentiment
Live tracking of reach, engagement and sentiment with daily boosts for top posts.
You get
Performance report and always-on plan
The shift
Before us. After us.
Audience under 30
Before
Minor share
After
Largest segment
Creator program
Before
One-off posts
After
Always-on channel
Festive week
Before
Flat on last year
After
Strongest yet
Key insight
Micro-creators out-trusted celebrities.
Creators with 20–80K followers drove the highest save and share rates — styling tips beat glossy product shots every time.
The outcome
Built an influencer program the brand now runs as an always-on channel, not a one-off campaign.
We gave creators a styling brief, not a script. The content felt like theirs, and that's exactly why it worked.
What we delivered
Audience researchCreator sourcingBrand-safety vettingCreative directionContent calendarSentiment trackingAudience researchCreator sourcingBrand-safety vettingCreative directionContent calendarSentiment tracking
More work
Keep exploring.
Next project · Entertainment
Prime Video · RegionalLocalised content marketing rollout across 4 Indian languages, built to scale.
Want work like this for your brand?
Book a Free Strategy Call