Step 01Weeks 1–2
Concept and script development
Three scripts built around a single human truth about homes and monsoon damage.
You get
Approved script and storyboard
Case 03 / 10Film & Photography
Dr. Fixit
One shoot that fed a full quarter of broadcast and digital.
A hero film and cutdowns seen 38M+ times across OTT & social.
- Industry
- Construction
- Year
- 2023
- Timeline
- 7 weeks
- Team
- 24 crew
- 0M+
- Views across channels
- 0×
- Brand recall improvement
- 0
- Cutdowns from one shoot
- 0
- Shoot day
The brief
What we were up against.
Needed broadcast-quality creative that could also cut down cleanly for digital and social formats.
Ad FilmProductionPan-India
Goals
01
Broadcast-grade hero film with a clear product story
02
Native cuts for OTT, YouTube, Reels and vertical formats
03
One production budget covering the whole quarter
Our approach
4 moves from brief to launch.
Step 02Weeks 2–3
Location scouting and production planning
Locations scouted for multi-format framing; shot list planned for every aspect ratio.
You get
Production plan and shot list
Step 03Week 4
Full-day shoot with multi-format capture
Single shoot day capturing 16:9, 1:1 and 9:16 coverage side by side.
You get
Raw footage across three formats
Step 04Weeks 5–7
Post-production with broadcast, social, and vertical cutdowns
Edit, grade, sound and delivery of the hero film plus every cutdown.
You get
Hero film and 18 cutdowns
The shift
Before us. After us.
Formats per shoot
Before
One TVC, re-cropped
After
18 native cuts
Brand recall
Before
Category average
After
3.2× uplift
Content runway
Before
A few weeks
After
A full quarter
Key insight
Frame for vertical first.
Planning every setup for 9:16 before 16:9 meant no awkward re-crops later — and the vertical cuts ended up driving most of the views.
The outcome
Delivered a single production that fed the brand's broadcast and digital campaigns for the full quarter.
- 38M+
- Views across channels
- 3.2×
- Brand recall improvement
We shot for the phone screen and the TV at the same time. It sounds obvious; almost nobody plans for it.
What we delivered
Concept & scriptStoryboardProductionHero filmOTT cutdownsSocial verticalsStillsSound designConcept & scriptStoryboardProductionHero filmOTT cutdownsSocial verticalsStillsSound design
More work
Keep exploring.
Next project · Jewelry
MIA by TanishqA 40-creator cohort that drove the brand's strongest Diwali week yet.
Want work like this for your brand?
Book a Free Strategy Call