Step 01Weeks 1–2
Discover
Audit the market, competitors, and audience before any design work starts.
You get
Market & competitor audit, audience interviews
Service 02 / 04Typical timeline · 4–6 weeks
Visual Identity & Logo Design
An identity people recognise before they read the name.
Logo, color, typography, and visual language designed to work everywhere your brand shows up.
- 0+
- Brand identities launched
- 0×
- Best retail distribution lift
- 0%
- Clients who extend the system
- 0
- Markets our brands sell in
Figures across Brand Solution
Sound familiar?
You need visual identity & logo design if…
A look that's unmistakably yours. Here's when teams usually call us.
01
Your logo breaks down at small sizes or on dark backgrounds
02
Every designer or agency makes the brand look slightly different
03
Your look no longer matches the price or quality of what you sell
What's included
4 deliverables. Zero guesswork.
Scoped upfront, reviewed with you at every milestone, and yours to keep.
Logo design
Primary, secondary and icon marks, tested from app icon to billboard.
Color & type system
Palettes and type pairings with accessibility-checked contrast.
Iconography
A custom icon set drawn in the same visual language as the logo.
Identity guidelines
Core rules for using the identity correctly — the starting kit for your full guidelines.
How it works
How Visual Identity & Logo Design runs, in 4 moves.
Step 02Weeks 2–3
Define
Lock positioning and a messaging framework everything else gets measured against.
You get
Positioning statement and messaging framework
Step 03Weeks 4–8
Design
Build the visual identity — logo, color, type, and the system that holds it together.
You get
Logo, colour, type, packaging and identity system
Step 04Weeks 8–10
Deploy
Roll out guidelines across every touchpoint, from packaging to pitch decks.
You get
Brand guidelines, templates and asset library
What changes
The results you're buying.
Instant recognition
A distinctive system that stays recognisable across every touchpoint.
Works everywhere
Tested on screens, print, packaging, signage and motion before sign-off.
Ready to extend
New products and campaigns build on the system instead of reinventing it.
Tools & methods we use
FigmaAdobe IllustratorGlyphsAfter Effects3D mockupsContrast checksFigmaAdobe IllustratorGlyphsAfter Effects3D mockupsContrast checks
Proof
Brand Solution work in the wild.
Pairs well with
More from Brand Solution.
How many logo concepts will we see?+
Two to three distinct directions, each shown in real applications — not logos floating on a white page.
Do we own the final artwork?+
Yes. Full rights and all master files transfer to you on final payment.
How long does a brand identity project take?+
Typically 6–10 weeks — strategy runs 2–3 weeks, design 3–5 weeks, guidelines and rollout 1–2 weeks.
Do you handle packaging production, or just design?+
Design and structural work is in-house; we coordinate directly with your printers and vendors to keep production quality consistent.
Can you work with an existing identity instead of starting fresh?+
Yes — most engagements are evolution work, not rebuilds. We audit what's working before recommending any changes.
Ready to talk about visual identity & logo design?
Book a free 30-minute strategy call. You'll leave with a clear view of what to do first — whether you work with us or not.