Step 01Weeks 1–2
Discover
Audit the market, competitors, and audience before any design work starts.
You get
Market & competitor audit, audience interviews
Service 01 / 04Typical timeline · 2–4 weeks
Brand Strategy & Positioning
Decide what you stand for — then let every decision follow.
We define who you're for, what you stand for, and how you win — a positioning framework every other decision can be measured against.
- 0+
- Brand identities launched
- 0×
- Best retail distribution lift
- 0%
- Clients who extend the system
- 0
- Markets our brands sell in
Figures across Brand Solution
Sound familiar?
You need brand strategy & positioning if…
Know exactly what your brand stands for. Here's when teams usually call us.
01
Your team describes the brand differently depending on who you ask
02
Competitors with weaker products are winning on perception
03
You're about to launch, relaunch, raise, or enter a new market
What's included
4 deliverables. Zero guesswork.
Scoped upfront, reviewed with you at every milestone, and yours to keep.
Market & competitor audit
Category, competitor and customer research that shows where the open space really is.
Positioning statement
One sharp statement of who you're for, what you offer, and why you win.
Messaging framework
Pillars, proof points and key messages for every audience you speak to.
Brand voice guide
How the brand sounds — with examples of what to say and what never to say.
How it works
How Brand Strategy & Positioning runs, in 4 moves.
Step 02Weeks 2–3
Define
Lock positioning and a messaging framework everything else gets measured against.
You get
Positioning statement and messaging framework
Step 03Weeks 4–8
Design
Build the visual identity — logo, color, type, and the system that holds it together.
You get
Logo, colour, type, packaging and identity system
Step 04Weeks 8–10
Deploy
Roll out guidelines across every touchpoint, from packaging to pitch decks.
You get
Brand guidelines, templates and asset library
What changes
The results you're buying.
One story, told consistently
Sales, marketing and leadership pitch the brand the same way.
Faster creative decisions
Every campaign and design gets judged against a positioning you agreed on.
Room to charge more
A clear difference gives buyers a reason to pay for you, not the cheaper option.
Tools & methods we use
Stakeholder interviewsCategory auditsCustomer interviewsPositioning workshopsMessage housesBrand pyramidsStakeholder interviewsCategory auditsCustomer interviewsPositioning workshopsMessage housesBrand pyramids
Proof
Brand Solution work in the wild.
Pairs well with
More from Brand Solution.
Do we need strategy before a new logo?+
Usually yes. Without positioning, design decisions come down to taste — and taste changes with whoever is in the room.
Who from our team needs to be involved?+
Founders or leadership for the workshops, plus a sales or customer-facing lead. A few focused sessions, not weeks of meetings.
How long does a brand identity project take?+
Typically 6–10 weeks — strategy runs 2–3 weeks, design 3–5 weeks, guidelines and rollout 1–2 weeks.
Do you handle packaging production, or just design?+
Design and structural work is in-house; we coordinate directly with your printers and vendors to keep production quality consistent.
Can you work with an existing identity instead of starting fresh?+
Yes — most engagements are evolution work, not rebuilds. We audit what's working before recommending any changes.
Ready to talk about brand strategy & positioning?
Book a free 30-minute strategy call. You'll leave with a clear view of what to do first — whether you work with us or not.