Step 01Weeks 1–2
Discover
Audit the market, competitors, and audience before any design work starts.
You get
Market & competitor audit, audience interviews
Service 04 / 04Typical timeline · 2–3 weeks
Brand Guidelines
One source of truth, so the brand looks right without you in the room.
A single source of truth so your brand stays consistent across agencies, vendors, and internal teams.
- 0+
- Brand identities launched
- 0×
- Best retail distribution lift
- 0%
- Clients who extend the system
- 0
- Markets our brands sell in
Figures across Brand Solution
Sound familiar?
You need brand guidelines if…
Keep every team on-brand. Here's when teams usually call us.
01
Agencies and vendors keep asking for the 'latest logo'
02
Regional teams or franchises improvise their own materials
03
Your brand looks different on every channel
What's included
4 deliverables. Zero guesswork.
Scoped upfront, reviewed with you at every milestone, and yours to keep.
Usage rules
Clear rules for logo, colour, type, imagery and layout — with the why behind each.
Templates
Editable templates for decks, social posts, ads and documents.
Do's and don'ts
Visual examples of correct and incorrect use so nobody has to guess.
Asset library
An organised, searchable library of approved logos, photos and graphics.
How it works
How Brand Guidelines runs, in 4 moves.
Step 02Weeks 2–3
Define
Lock positioning and a messaging framework everything else gets measured against.
You get
Positioning statement and messaging framework
Step 03Weeks 4–8
Design
Build the visual identity — logo, color, type, and the system that holds it together.
You get
Logo, colour, type, packaging and identity system
Step 04Weeks 8–10
Deploy
Roll out guidelines across every touchpoint, from packaging to pitch decks.
You get
Brand guidelines, templates and asset library
What changes
The results you're buying.
Consistency at scale
Every team and partner works from the same approved assets.
Fewer review rounds
Materials arrive on-brand the first time.
Faster onboarding
New agencies and hires get up to speed in an afternoon.
Tools & methods we use
Guideline portalsFigma librariesCanva brand kitsGoogle Slides templatesAsset managementUsage auditsGuideline portalsFigma librariesCanva brand kitsGoogle Slides templatesAsset managementUsage audits
Proof
Brand Solution work in the wild.
Pairs well with
More from Brand Solution.
PDF or online guidelines?+
Both are available. Most clients choose an online portal that's always current, with a downloadable PDF for vendors.
Can non-designers use the templates?+
Yes — templates are built in tools your team already uses, with locked brand elements so layouts stay intact.
How long does a brand identity project take?+
Typically 6–10 weeks — strategy runs 2–3 weeks, design 3–5 weeks, guidelines and rollout 1–2 weeks.
Do you handle packaging production, or just design?+
Design and structural work is in-house; we coordinate directly with your printers and vendors to keep production quality consistent.
Can you work with an existing identity instead of starting fresh?+
Yes — most engagements are evolution work, not rebuilds. We audit what's working before recommending any changes.
Ready to talk about brand guidelines?
Book a free 30-minute strategy call. You'll leave with a clear view of what to do first — whether you work with us or not.